Cuppy, Yarrish & Partners

Let's get something straight. If you have a company, you need a website. The dependency our world has on the internet is huge and you need to be a part of it.

Your website should not be the result of a word document on steroids, a fun hobby your neighbor has, or a few pictures taken on a point and shoot camera by your staff at a Christmas party. Your website must promote what you promote. It must represent your company, yourself and most importantly what your customers desire. Think of it as an employee on call 24 hours a day and 7 days a week. Your company's concierge for all of your customer's/client's needs.

What do we do? We build a bridge between your customer and your company. Style, form, fit and flavor are the colors of our palette and your company is our muse.

We start with who you are and end with who you are. Simple.

So here's the deal... There are thousands of designers out there. If you spent enough time looking, you might find a designer you like better than us- it's probable. However, not probable is finding a team that can brand you better than we can. It's not arrogance speaking- it's perspective.

Our approach is very different. We start by identifying your company's objective and compare it to your customer's point of view. Out of that research comes your targetmarket. Then, based on your market, we develop your key message. The style of the design is driven by the goal, not personal taste - it's not about what you like. It's about what your customer wants. In our experience, this sense of control is very hard to relinquish because in most cases it has been your personal taste that got the company to this point. However, that is where trusting your advertising agency becomes important. And, luckily we have plenty of councilors on staff when it goes wrong (just kidding).

You are what you watch? So, stop watching "The Biggest Loser"! Watch more constructive shows like "American Idol" and "America's Got Talent". Wouldn't those make you feel better if that sentiment was true? Absolutely!

We have all seen bad cable commercials, and for many business owners it is a problem of resources, time and perspective. This is a medium where image is everything and attention spans are short (approximately 5 - 10 seconds). So we need to hit hard and fast, and that does not always mean loud and abrasive. Again, it's about your company's key messages - what do your customers want in this moment and how can your company visually offer what they want. We are like a Susanne Summers exercise video - isolate isolate isolate!

Who are you?! Who is your company?

Now step outside of yourself and into the shoes of your customer. Who is the company in front of you? What do you (as a customer) want and, most importantly, why? The fundamental elements of what and why are critical in maintaining the attachment your customer has to your business.

So here's our process: we get to know you; we get to know your business; then forget all of it while we get to know your customers; have a moment of recall so we can compare what we know about you to what we know about your customers; and finally, write the translation table as to how to talk to them. This comes to you in the form of a solid "brand" - a refined graphics package and a solid understanding of what and why.

It is not enough to be enough. We need to get you to the top - and that's our focus from the beginning.